The growing recognition of Arizona’s wine industry is reaching a new peak, and we couldn’t be more excited for the entire state!
A recent article in the Phoenix New Times poses the question every Arizona wine lover has been wondering: Is a small Arizona town the next Napa?
While the spotlight in this particular feature—which highlights a major write-up in Wine Enthusiast—shines on the Sonoita AVA in Southern Arizona, the entire piece underscores the incredible momentum and world-class quality coming out of the Grand Canyon State’s three distinct wine-growing regions.
From the high-desert charm of Sonoita to the breathtaking vistas and unique volcanic soil of the Verde Valley, Arizona wine is officially a national talking point. The article notes the rapid growth and sophistication of our state’s winemakers, emphasizing the appeal for wine tourists seeking an authentic, less commercialized experience than what you might find in more established regions.
We in the Verde Valley—home to award-winning vineyards in Cottonwood, Cornville, Clarkdale, and Jerome—are proud to be a major part of this movement. We invite you to explore our unique terroir and taste the difference for yourself.
To learn more about the buzz surrounding Arizona’s rise in the wine world, check out the full story: Is this small Arizona town the next Napa?

